Ways to Build a Portfolio That Attracts Remote Finance Writing Clients
1. Start a Finance Blog or Medium Publication
Launching your own finance blog or a Medium publication is a powerful way to showcase your expertise and writing style. By regularly publishing original articles on topics you’re passionate about—whether it’s personal finance, investing, or fintech—you build a body of work that potential clients can review.
This platform not only demonstrates your knowledge but also helps you develop a consistent voice and build an audience. Over time, your blog can become a portfolio centerpiece that sets you apart from other writers.
2. Guest Post on Finance and Business Blogs
Guest posting on established finance and business blogs is an excellent strategy to gain exposure and credibility. Many websites welcome guest contributions, which allows you to reach a broader audience and get your name associated with trusted brands.
Additionally, guest posts often come with backlinks to your personal website or portfolio, boosting your online presence. By contributing high-quality, insightful content to reputable platforms, you prove your ability to deliver valuable information and position yourself as a serious finance writer.
3. Use LinkedIn Articles to Show Thought Leadership
Publishing articles on LinkedIn is an effective way to showcase your thought leadership in the finance writing field. LinkedIn’s professional network allows you to reach industry peers, potential clients, and recruiters who are actively seeking experts.
Writing in-depth posts about current financial trends, personal finance tips, or market insights can highlight your analytical skills and depth of knowledge. Regularly sharing and engaging on LinkedIn also helps you build relationships, making it easier to attract remote writing opportunities.
4. Include Writing Samples on Your Personal Website
A personal website acts as your digital portfolio and professional hub, where clients can easily browse your writing samples. Including a diverse selection of finance-related articles, case studies, and blog posts demonstrates your versatility and range.
Make sure your website is well-organized, mobile-friendly, and visually appealing, as it reflects your professionalism. Having a dedicated space for samples allows clients to quickly assess your style and expertise, increasing your chances of landing projects.
5. Take Finance Writing Gigs on Freelancing Platforms
Freelancing platforms like Upwork, Fiverr, and Freelancer offer abundant opportunities to build your portfolio while earning. Even if the pay starts modest, these gigs provide practical experience and client feedback that can help refine your skills.
Completing diverse assignments—from blog posts and product descriptions to detailed financial reports—enables you to showcase a range of writing styles and topics.
Positive reviews and completed projects on these platforms also act as social proof, making you more attractive to higher-paying clients.
6. Rewrite and Repurpose Existing Finance Content
Rewriting and repurposing existing finance content is a smart way to quickly generate portfolio pieces. By taking existing articles or reports and reworking them into fresh, original content, you demonstrate your ability to adapt and improve material while maintaining accuracy.
This method allows you to practice your writing without the pressure of starting from scratch and can be particularly helpful when exploring new niches. Be sure to avoid plagiarism by adding your unique voice and insights.
7. Create Mock Content for Brands in Your Niche
If you’re just starting and lack client work, creating mock content tailored to specific brands or industries within finance can be an effective portfolio-building exercise.
Research companies you admire or want to work with and develop sample blog posts, newsletters, or social media content that aligns with their tone and goals.
These pieces show potential clients that you understand their audience and can produce relevant, engaging material—even if the work isn’t commissioned. Mock content can be a conversation starter during pitches or interviews.
8. Highlight Any Certifications (e.g., CFA, CFP, Finance Degrees)
Certifications and formal education add a significant layer of credibility to your finance writing portfolio. Highlighting credentials such as Chartered Financial Analyst (CFA), Certified Financial Planner (CFP), or relevant finance degrees reassures clients that you have a solid understanding of complex financial concepts.
Including these qualifications in your portfolio or website can set you apart from writers without specialized knowledge, especially when tackling technical subjects like investment strategies or financial regulations.
